How do I send scanners to different destinations by country or device?

Setting up routing rules

1. Open a URL code from My QR Codes and click Edit, or create one with Create New → Create QR Code.
2. Fill in the main Website URL first. That becomes the default destination — the box at the bottom of the routing editor, labelled Default destination (used when no routing conditions are met), mirrors it.
3. Expand Rules & Limits and switch on Dynamic Routing. An empty rule appears.
4. Build the condition: pick Country, Region, Device or Platform, choose is or is not, and select the values. Use Add condition for a second or third condition in the same rule — all of them must match.
5. Type the target in Then go to.
6. Add more rules with Add rule, then drag the handle to put them in the order you want. Click Update ✓.

What you can route on

Limits: up to 10 rules per code, up to 3 conditions per rule, and up to 30 values in a single condition.

How a scan is matched

• Rules run top to bottom and the first rule whose conditions all match wins. The editor says so: Rules apply in order — the first match wins. Drag to reorder.
• Put the most specific rule first. A broad rule at the top will swallow the narrower ones below it.
• If nothing matches, the visitor goes to the default destination — your main Website URL.
• If a value cannot be determined — no country from the scan, a desktop with no mobile platform — the rule does not match, not even an is not rule. That traffic goes to the default.
• Rules with an empty destination or no values are ignored when you save.

For app downloads, use the Apps type instead

Sending iPhone users to the App Store and Android users to Google Play does not need routing rules. The Apps type takes an App Store URL, a Google Play URL and an AppGallery URL, and picks the right one from the visitor's device — on every plan, with no rules to maintain.

See how to create an app store QR code. Keep dynamic routing for cases the Apps type does not cover: regional landing pages, country-specific shops, a desktop page that differs from the mobile one.

Common problems

Dynamic Routing is not in Rules & Limits

The code is not a URL code. The section is only offered on that type. It also needs a dynamic code, a signed-in session, and a Pro or Business plan — otherwise it is badged PRO.

Everyone lands on the default destination

Check that Dynamic Routing is switched on, that each rule has both values and a Then go to URL, and that the traffic really matches — desktop visitors have no iOS/Android platform, so a platform rule never catches them.

My region rule never fires

Region matching compares the name of the state or province returned for the scan. Try the local spelling, and add a country condition to the same rule so it cannot match a same-named region elsewhere.

Routing stopped working after a plan change

Routing is applied only while the account's plan includes it. On a plan without it, every scan goes to the default destination — the rules are kept and start working again after an upgrade.

I want to split traffic randomly instead

Routing is deterministic. For a percentage split, use A/B testing on a short link — see link routing and A/B testing.

Frequently asked questions