FREE UTM BUILDER

Campaign URL builder for clean UTM tags

Q: What are UTM parameters?

UTM parameters are query-string tags added to a URL so analytics tools (Google Analytics, etc.) can attribute traffic to a source, medium, campaign, term and content. Common keys are utm_source, utm_medium, utm_campaign, utm_term and utm_content.

Q: Is this UTM builder free?

Yes. This page tags any URL entirely in your browser — nothing is sent to our servers to build the link. You can copy the result, or sign up to shorten and track it on QRCodeStack.

Q: Does QRCodeStack have a UTM builder in the product?

Yes. Pro and Advanced include an in-product UTM builder and campaigns so every short link can share campaign defaults. This free tool works on any URL before you shorten it.

Q: What is the difference between utm_source and utm_medium?

utm_source identifies where the traffic comes from (e.g. newsletter, facebook, partner). utm_medium describes the channel type (e.g. email, cpc, social, qr). utm_campaign names the specific promotion.

Q: Can I shorten a UTM-tagged URL?

Yes. Use Shorten & track this link to carry the tagged URL into signup (stored as qrs_link_prefill) and create a short link on qstak.co or your branded domain. Click analytics are kept forever on paid plans.

Tag any URL with utm_source, utm_medium, utm_campaign, utm_term and utm_content. Runs in your browser — then copy it, or shorten & track on QRCodeStack.

Pro+ includes an in-product UTM builder and campaigns. This free tool tags any URL before you shorten it.

Website URL (required)

Campaign source utm_source

Campaign medium utm_medium

Campaign name utm_campaign

Campaign term utm_term

Campaign content utm_content

Tagged URL preview

Enter a website URL to preview the tagged link.

Open campaigns after signup

7-day free trial · no credit card · 25 short links on trial · UTM builder & campaigns on Pro+

How UTM parameters work

Five standard tags cover most campaign attribution needs.

utm_source

Where traffic comes from — e.g. google, newsletter, instagram, partner.

utm_medium

Channel type — e.g. cpc, email, social, qr, sms.

utm_campaign

Promotion name — e.g. spring_sale, product_launch.

utm_term

Optional paid keyword or audience segment.

utm_content

Optional creative variant — A/B ads, button vs banner.

Pro+ in product

QRCodeStack Pro ($12/mo) adds UTM builder, campaigns and pixels next to short links and QR.

Frequently asked questions

What are UTM parameters?

Query-string tags that help analytics tools attribute visits to a source, medium, campaign, term and content. Standard keys: utm_source, utm_medium, utm_campaign, utm_term, utm_content.

Is this UTM builder free?

Yes. Tagging runs entirely in your browser. Copy the result anytime, or sign up to shorten and track it.

Does QRCodeStack have a UTM builder in the product?

Yes — Pro and Advanced include an in-product UTM builder and campaigns with shared defaults. This free tool tags any URL before you shorten it.

What is the difference between utm_source and utm_medium?

utm_source is the referrer (newsletter, facebook). utm_medium is the channel type (email, cpc, social, qr). utm_campaign names the promotion.

Can I shorten a UTM-tagged URL?

Yes. Shorten & track stores the tagged URL in sessionStorage (qrs_link_prefill) and opens signup for /qr-dashboard/links/create. Default host is qstak.co; custom domains on Pro+.

After you tag the URL

Shorten it, publish a page, or pair it with a QR — one dashboard.

URL Shortener

Branded short links on qstak.co or your domain, with forever click analytics.

Pages

Link-in-bio and landing pages live at /p/{slug}.

Tag once. Track forever.

Build the URL above, then shorten it on a 7-day free trial — no credit card.

Start free trial View pricing