How do I reuse pixel settings with tracking profiles?
Updated September 14, 2026 · 2 min read · Pro and Business
A tracking profile is a saved set of pixel IDs and UTM values you create once and reuse. Build one on the Marketing page under More in the sidebar, then pick it from the Tracking Profile selector in the QR wizard's Stats & Tracking section and the profile's pixel IDs are filled in for you. Profiles need a Pro or Business plan, the same gate as the pixel fields themselves.
Create a profile
- In the sidebar open More → Marketing.
- Switch to the Tracking Profiles tab and click Create Profile.
- Give it a Profile Name — something that names the account it belongs to, such as "Main store tracking".
- Under Retargeting Pixels, fill in Facebook Pixel ID, Google Analytics (GA4), Google Tag Manager and TikTok Pixel ID as needed.
- Under UTM Parameters, set Source, Medium, Campaign and Term if you want the profile to record your standard scheme.
- Click Create.
The profiles table lists each profile with its pixels, its UTM source and how many QR codes use it. The pencil and bin icons edit and delete.
Apply a profile to a code
- Create or edit a dynamic code and open the Content step.
- Expand Stats & Tracking, then find Tracking Profile at the top of Tracking & Analytics.
- Choose your profile. Its pixel IDs drop straight into the four fields below, where you can still adjust them for this one code.
- Finish the wizard and save.
Leave the selector on Manual configuration to type IDs for a single code without touching a profile. With no profiles saved yet, the selector is replaced by the line "No profiles yet. Create one or configure manually below."
The selector fills in the pixel fields only. A profile's UTM values are stored for reference — set the parameters for a code under Edit parameters below the URL field, as described in tracking scans in Google Analytics 4.
The Overview and Activity Log tabs
Overview gives four counters: Pixel Events and how many codes are firing them, Webhook Deliveries, Integration Syncs with a failure count, and Tracking Profiles.
Activity Log is the delivery record for integration events — time, provider, event, status and the error message when one failed. It is the place to look when something downstream did not receive a scan. It stays empty until codes with integrations are scanned.
Common problems
The Marketing page shows an upgrade screen
Marketing features need a Pro or Business plan. The message on the page mentions Pro; Business includes it too.
Editing a profile did not change my existing codes
Applying a profile copies its IDs onto the code at the moment you pick it. Codes saved earlier keep the values they were saved with — reopen each one and pick the profile again to refresh it.
Deleting a profile
Codes that already carry its IDs keep working. Only the saved shortcut goes away.
The profile dropdown is missing from the wizard
It only appears on dynamic codes, when signed in, on a plan that includes pixel tracking. See adding pixels to a QR code.
Frequently asked questions
How many profiles can I have?
There is no stated cap. Most accounts need one per brand or client.
Can a profile be applied to several codes at once?
Not in bulk. Pick it per code in the wizard; the profiles table shows how many codes use each one.
Do profiles work on short links too?
No. Short links have their own retargeting pixel fields on the link create form.
Can teammates use my profiles?
Profiles belong to the account that created them.
Related articles
How do I add a Meta, Tag Manager or TikTok pixel to a QR code?
Open the code, expand Stats & Tracking, and paste your pixel IDs under Tracking & Analytics. Every scan then fires them, so scanners can be retargeted.
How do I track QR code scans in Google Analytics 4?
Add UTM parameters to the destination with Edit parameters under the URL field. GA4 then files each scan under your campaign instead of Direct.
How do I group QR codes and links into a campaign?
Open Campaigns, click New campaign, name it and set UTM defaults, then use Attach to add links, QR codes and pages. Campaigns are on every plan.
How do I read my QR code scan analytics?
Open Analytics in the sidebar, pick a date range, and read Total Scans, Unique Visitors, Avg Scans/Day and Active Devices. Only dynamic codes report scans.
Still stuck?
Email support@qrcodestack.com with the email on your account and, if it is about one code, its name or short link. A person replies within one business day, usually sooner.