How do I group QR codes and links into a campaign?

Steps: create a campaign and attach things to it

1. Open Campaigns from the sidebar under More.
2. Click New campaign.
3. Type a Name — something you will recognise in six months, such as "Summer sale 2026".
4. Fill in UTM defaults if you want them: utm_source, utm_medium and utm_campaign. They are optional and you can add them later.
5. Click Create campaign.
6. Open the campaign and click Attach. The dialog has three tabs — Links, QR codes and Pages. Tick what belongs and confirm.

You can also pick a campaign while creating a short link: the Campaign dropdown sits on the link form under Tags. Click Edit on the campaign at any time to rename it or change the UTM defaults.

What inherits the UTM defaults

This is the part that surprises people, so it is worth stating plainly.

• Short links inherit them. A link in the campaign appends the campaign's UTM values to its destination on every click.
• QR code scans do not. Attaching a QR code puts it in the campaign's totals, but the campaign's UTM values are never added to a scan. To tag a QR code, set UTM values on the code itself — see UTM parameters and Google Analytics.
• It is all or nothing per link. If a link sets any UTM value of its own, it inherits none of the campaign's — not even the ones it left blank. Set all three on the link, or set none and let the campaign supply them.

What the numbers on a campaign mean

Each campaign row shows one headline figure — clicks plus scans added together — with the split underneath as "1,240 clicks - 310 scans". Inside the campaign the same split appears above the tabs, with a count on each tab so you can see how many links, QR codes and pages are attached.

Campaigns are a grouping, not an analytics report. For device, country and time-of-day breakdowns, open a specific code or link in Analytics.

Removing things and deleting a campaign

Detaching a single item leaves it working and simply removes it from the group; it stops inheriting the UTM defaults from the next click.

Deleting the whole campaign does the same thing to every member at once: "Its links and QR codes keep working — they just leave the campaign and stop inheriting its UTM defaults." Nothing printed breaks, no link 404s, and no scan history is lost. What you do lose is the grouping and the combined total, and that cannot be undone — you would have to create a new campaign and attach everything again.

Common problems

My UTM values are not reaching Google Analytics

Check whether the traffic came from a QR scan. Campaign UTM defaults only apply to short-link clicks. Check too whether the link sets a UTM of its own — one value on the link cancels the whole campaign set.

A QR code is in the campaign but its scans are not counted

Scans are counted in the campaign total. What is not applied is the UTM tagging. If the scan total is genuinely zero, check the code is not archived and the account is not lapsed.

I cannot find the Campaigns page

It is under More in the sidebar, alongside Marketing, Data Hub, Affiliates, QR Stickers and Ask AI.

The Pages tab is empty

Pages are still being finished and show a "Coming soon" notice in the product, so there will be nothing to attach on that tab yet. Links and QR codes work normally.

Frequently asked questions