Guides
39 articles on guides.
14 QR Code Examples You Can Scan Right Now (By Type)
14 sample QR codes you can scan right now, one per type: URL, WiFi, vCard, email, UPI and more.
Pet QR Code Tags vs GPS Trackers and Microchips
What each one actually does when your dog goes missing, where each one fails, and what to put on the profile so a stranger can act on it.
QR Code Product Authentication: The D2C Brand's Guide to Fighting Counterfeits
Counterfeits are a $467B trade. Unique codes per batch, verification pages on your own domain, and cross-country counterfeit warnings — setup in 5 steps.
QR Code Gamification: Spin-the-Wheel & Scratch Cards That Turn Scans into Sales
Why gamified scans convert 2–3x better, five ready-to-run playbooks, and how to design the odds so the math works in your favor.
QR Code Retargeting: How Every Scan Becomes a Meta Ads Audience (2026 Playbook)
The full funnel: scan-fired pixel events, custom audiences, lookalikes, and the Conversions API — with worked salon and ecommerce examples.
Get More Google Reviews with a QR Code — and Build an Ad Audience While You're At It
Where to place review QR codes, realistic conversion math, and how the same scan seeds retargeting and lookalike audiences of real customers.
Post-Purchase QR Codes: 9 Ways Ecommerce Brands Turn Packaging Inserts into Repeat Sales
Reviews, reorders, warranty capture, UGC, and buyer-only ad audiences — every job a packaging insert QR can do after the sale.
QR Codes for Salons & Spas: The Complete Marketing Guide
Placements, rebooking, review collection, and local lookalike audiences — a full playbook for salon and spa owners.
Offline Attribution with QR Codes: A Reporting Guide
Connect print placements to tagged sessions and recorded outcomes with QR codes. Use a cost worksheet without confusing attribution with incremental sales.
Meta Conversions API for QR Campaigns: Why iOS Is Eating Your Scan Data
Browser pixels get blocked on iPhones. Server-side scan events recover the lost signal — here's how to set them up.
15 QR Code Campaign Teardowns: What Big Brands Get Right
Coinbase, IKEA, McDonald's and more — why each campaign worked, and the affordable small-business version of every play.
QR Codes for Consumables: The Replenishment Marketing Playbook
The scan date is a consumption clock. How coffee, skincare, and supplement brands time restock offers and drive subscriptions.